C O F F E E & C A F É B U S I N E S S C O N S U L T A N T
We help coffee businesses build stronger operations and scale
Operator-level advisory for founders, hospitality groups, roasters, distributors, and growth-stage brands — across launch, turnaround, and strategic growth. Based in Metro Manila, working across 14 countries.
COFFEE AND CAFE BUSINESS CONSULTANT, PAULO ABIOG
COFFEE & CAFÉ BUSINESS CONSULTANCY
We help coffee businesses build stronger operations and scale
Operator-level advisory for founders, hospitality groups, roasters, distributors, and growth-stage brands — across launch, turnaround, and strategic growth. Based in Metro Manila, working across 14 countries.
12+
Years across coffee, café & F&B business development
14
Countries — PH, Saudi Arabia, Bangladesh, UK, Singapore & more
30+
Clients including hotels, restaurants, roasters & independent cafés
COO
Former Chief Operating Officer — 10 cafés, 126 staff, PHP 4.5M savings
2X
Barista Champion in the Philippines (2012 & 2013) · ASEAN Barista Championships Competitor
FOUNDER
Paulo Abiog
Coffee & Cafe Business Consultant
Served as COO of a 10-site café group in Bangladesh, developed mobile café concepts in Saudi Arabia, built roasting operations from the ground up, and trained barista teams at five-star hotels in Manila. He don't advise from a distance — He build, fix, and scale alongside my clients.
Founded Fines & Filter Consultancy in 2014 after building his career across competitive barista championships, hotel F&B operations, and hands-on café management. His background in culinary arts, catering management, beverage mixology, and total quality management helped him identify the gaps and opportunities most operators miss.
10
Café outlets managed as COO at Arabika Coffee, Bangladesh
100's
Products standardized with SOPs, costing & production systems
7
Mobile café units built for The Coffee & Food Co, Saudi Arabia
Int'l Advisory
14+ countries with 30+ clients and partners across the globe
EDUCATION
BS Hotel & Restaurant Management, University of Santo Tomas
COMPETITION
Two-time Barista Champion in the Philippines (2012, 2013) · ASEAN Barista Championships Competitor
SPEAKING
15+ industry seminars, workshops & conference presentations
PUBLISHED
Article contributions to HardTank & ColdBrewPak Coffee publications
VENTURES
Industrial Partner, Arabika Coffee, Bangladesh · Co-founder, Signature Selection Enterprises · BD Partner, SlumberJack Coffee UK · Consulting Partner, Seek Growth Kickstart Development (SGKD) Taiwan
12+
Years across coffee, café & F&B business development
14
Countries — PH, Saudi Arabia, Bangladesh, UK, Singapore & more
30+
Clients including hotels, restaurants, roasters & independent cafés
COO
Former Chief Operating Officer — 10 cafés, 126 staff, PHP 4.5M savings
2X
Barista Champion in the Philippines (2012 & 2013) · ASEAN Barista Championships Competitor
F O U N D E R
Paulo Abiog
Coffee & Cafe Business Consultant
Served as COO of a 10-site café group in Bangladesh, developed mobile café concepts in Saudi Arabia, built roasting operations from the ground up, and trained barista teams at five-star hotels in Manila. He don't advise from a distance — He build, fix, and scale alongside my clients.
Founded Fines & Filter Consultancy in 2014 after building his career across competitive barista championships, hotel F&B operations, and hands-on café management. His background in culinary arts, catering management, beverage mixology, and total quality management helped him identify the gaps and opportunities most operators miss.
10
Café outlets managed as COO at Arabika Coffee, Bangladesh
100's
Products standardized with SOPs, costing & production systems
7
Mobile café units built for The Coffee & Food Co, Saudi Arabia
20+
Custom syrups & sauces formulated for in-house production
EDUCATION
BS Hotel & Restaurant Management, University of Santo Tomas
COMPETITION
Two-time Barista Champion in the Philippines (2012, 2013) · ASEAN Barista Championships Competitor
SPEAKING
15+ industry seminars, workshops & conference presentations
PUBLISHED
Article contributions to HardTank & ColdBrewPak Coffee publications
VENTURES
Industrial Partner, Arabika Coffee, Bangladesh · Co-founder, Signature Selection Enterprises · BD Partner, SlumberJack Coffee UK · Consulting Partner, Seek Growth Kickstart Development (SGKD) Taiwan
H O W W E E N G A G E
Four ways we work with clients
Structured advisory across the full lifecycle of a coffee or café business — from first concept through multi-site scale.
Launch Advisory
Concept development, business blueprinting, menu engineering, equipment sourcing, espresso bar design, and operational readiness for founders building serious café ventures.
01
04
03
02
Operations Turnaround
Diagnostic audits, SOP development, bar optimization, supply chain restructuring, barista training, P&L analysis, and quality systems for underperforming operations.
Business Replication
Expansion strategy, franchise readiness, branch viability analysis, central kitchen systems, and replication infrastructure for brands scaling beyond their first site.
Fractional Strategic Support
Fractional Strategic Support Retained executive advisory for brands needing experienced strategic and operational judgment without hiring a full-time operating executive.
HOW WE ENGAGE
Four ways we work with clients
Structured advisory across the full lifecycle of a coffee or café business — from first concept through multi-site scale.
Launch Advisory
Concept development, business blueprinting, menu engineering, equipment sourcing, espresso bar design, and operational readiness for founders building serious café ventures.
01
04
03
02
Operations Turnaround
Diagnostic audits, SOP development, bar optimization, supply chain restructuring, barista training, P&L analysis, and quality systems for underperforming operations.
Business Replication
Expansion strategy, franchise readiness, branch viability analysis, central kitchen systems, and replication infrastructure for brands scaling beyond their first site.
Fractional Strategic Support
Fractional Strategic Support Retained executive advisory for brands needing experienced strategic and operational judgment without hiring a full-time operating executive.
S E L E C T E D W O R K
Proof through real operating works
Engagements across launch structuring, operations improvement, product systems, sourcing, training & strategic scale support.
Arabika Coffee Ltd.
Multi-site operations across 10 cafés, procurement restructuring, central kitchen systems, 31 new menu items, in-house syrups, and finance discipline for 126 employees.
Bangladesh · COO-Level
PHP 4.5M+
Multi-site operations across 10 cafés, procurement restructuring, central kitchen systems, 31 new menu items, in-house syrups, and finance discipline for 126 employees.
Saudi Arabia · Scale
The Coffee & Food Co
Created the mobile café concept from scratch — menu development, staff training, mobile bar design, fabrication oversight & growth strategy in Riyadh.
7 Units
Operating mobile bar with 25%+ nett revenue.
Philippines · Launch Advisory
Insight Coffee
Complete beverage program — blend creation, espresso menu, menu engineering, product costing, SOPs, workflow design, staff training & retained quality improvement.
30%
Nett revenue achieved through menu & operations work.
SELECTED WORK
Proof through real operating works
Engagements across launch structuring, operations improvement, product systems, sourcing, training & strategic scale support.
Arabika Coffee Ltd.
Multi-site operations across 10 cafés, procurement restructuring, central kitchen systems, 31 new menu items, in-house syrups, and finance discipline for 126 employees.
Bangladesh · COO-Level
PHP 4.5M+
Multi-site operations across 10 cafés, procurement restructuring, central kitchen systems, 31 new menu items, in-house syrups, and finance discipline for 126 foreign employees.
Saudi Arabia · Scale
The Coffee & Food Co
Created the mobile café concept from scratch — menu development, staff training, mobile bar design, fabrication oversight & growth strategy in Riyadh.
7 Units
Operating mobile bar with 25%+ nett revenue.
Philippines · Launch Advisory
Insight Coffee
Complete beverage program — blend creation, espresso menu, menu engineering, product costing, SOPs, workflow design, staff training & retained quality improvement.
30%
Nett revenue achieved through menu & operations work.
C L I E N T F O O T P R I N T
Selected clients and partners
Independent cafés, multi-site operators, hospitality groups, roasters, distributors & international advisory.
Arabika Coffee, InSight Coffee, Blu Coffee Distributors, Bukoffee, Press by Tatami, Fine Grind Café, BRW, Aozora, Mumunsi, Casie's Italian-American, Coffee Empire, Harlan+Holden (Because Coffee), Trader's Lounge Cafe
C O F F E E & C A F E O P E R A T O R S
H O T E L S, R E S T A U R A N T S & V E N U E S
I N T E R N A T I O N A L & A D V I S O R Y
Fairmont Hotel Makati, New World Hotel Makati, Manila House Private Club, Blackbird, Sala Bistro, Sala Fine Dining, People's Palace, Market Place by Rustan's, After All Bar & Grill, Hotel Don Felipe
The Coffee & Food Co (Saudi Arabia), SlumberJack Coffee (N. Ireland & UK), Coleman Research (Hong Kong), Seek Growth Kickstart Development - SGKD (Singapore/Taiwan), C.U Latte (Thailand), Taste of Kenya (UK), Vittoria Coffee (Australia), Oceanrich Coffee Brewer (PH)
CLIENT FOOTPRINT
Selected clients and partners
Independent cafés, multi-site operators, hospitality groups, roasters, distributors & international advisory.
Arabika Coffee, InSight Coffee, Blu Coffee Distributors, Bukoffee, Press by Tatami, Fine Grind Café, BRW, Aozora, Mumunsi, Casie's Italian-American, Harlan+Holden (Because Coffee), Trader's Lounge Cafe
COFFEE & CAFE OPERATORS
HOTELS, RESTAURANTS & VENUES
INTERNATIONAL & ADVISORY
Fairmont Hotel Makati, New World Hotel Makati, Manila House Private Club, Blackbird, Sala Bistro, Sala Fine Dining, People's Palace, Market Place by Rustan's, After All Bar & Grill, Hotel Don Felipe
The Coffee & Food Co (Saudi Arabia), SlumberJack Coffee (N. Ireland & UK), Coleman Research (Hong Kong), Seek Growth Kickstart Development - SGKD (Singapore/Taiwan), C.U Latte (Thailand), Taste of Kenya (UK), Vittoria Coffee (Australia), Oceanrich Coffee Brewer (PH)
I N S I G H T S
Perspectives on building stronger coffee businesses
Industry thinking shaped by real-world experience in operations, product development & growth.
Why most cafe concepts fail before opening?
Most cafe concepts do not fail before opening because the founders lacked passion. They fail because passion was allowed to replace structure.
A cafe concept should be treated as a business system before it is treated as a brand, a menu, or a design vision. That does not make the work less creative. It makes it real.
STRATEGY & CONCEPT
STRATEGY & CONCEPT
GROWTH & EXPANSION
How to build a cafe concept that the market will actually buy?
A cafe concept is not successful because it looks good in a presentation. It succeeds when the right customers buy it repeatedly, at a price the business can sustain, under real market conditions.
What makes a coffee business bankable to investors and partners?
Understand what makes a coffee business bankable to investors and partners, from market fit and unit economics to operational control and due diligence readiness.
INSIGHTS
Perspectives on building stronger coffee businesses
Industry thinking shaped by real-world experience in operations, product development & growth.
Why most cafe concepts fail before opening?
Most cafe concepts do not fail before opening because the founders lacked passion. They fail because passion was allowed to replace structure.
A cafe concept should be treated as a business system before it is treated as a brand, a menu, or a design vision. That does not make the work less creative. It makes it real.
STRATEGY & CONCEPT
How to build a cafe concept that the market will actually buy?
A cafe concept is not successful because it looks good in a presentation. It succeeds when the right customers buy it repeatedly, at a price the business can sustain, under real market conditions.
What makes a coffee business bankable to investors and partners?
Understand what makes a coffee business bankable to investors and partners, from market fit and unit economics to operational control and due diligence readiness.
STRATEGY & CONCEPT
GROWTH & EXPANSION
N E X T S T E P
Start with a discovery discussion
Tell us your business stage and what you're building, fixing, or preparing to scale.
Or email directly at hello@consultnow.me
NEXT STEP
Start with a discovery discussion
Tell us your business stage and what you're building, fixing, or preparing to scale.
Or email directly at hello@consultnow.me
